Recommended reading: The One to One Future
by Don Peppers and Martha Rogers

In 1993, Don Peppers and Martha Rogers Ph.D. introduced the concept of one-to-one marketing in their book The One to One Future: Building Relationships One Customer at a Time. This book started the one-to-one revolution and has been published in 13 languages with more than 300,000 copies in print. The companion video hosted by Don Peppers and Martha Rogers, Ph.D. takes you on a tour of the one-to-one paradigm presented in The One to One Future.