A sampling of some interesting CRM related articles: (Copyright 2004, CRM magazine/destinationCRM.com)

An SMB Must: Market on the Internet
These businesses still harbor apprehensions about creating Web sites and do not take advantage of e-commerce presence.
by Colin Beasty

Self-Marketing--IT's Better Business Value
Improving marketing approaches will alter the current image of the department as a cost center.
by Colin Beasty

Marketers Grab Inbound Customers
Telecom and travel lead the way when it comes to increasing sales conversion in the call center and on the Web.
by Alexandra DeFelice

Organizations Seek Target Marketing's Bull's-Eye
Budget are on the rise; senior management and marketers agree on six initiatives as companies reset goals.
by Alexandra DeFelice

Customer Service Increases in Travel and Hospitality
Overall customer service scores are increasing at hotels, airlines, and car rental companies, but email responsiveness needs more work.
by Alexandra DeFelice

Online Travel Reservations Are Missing the Boat
Marketers need to better understand and target the offline audience without trying to change its behavior.
by Marshall Lager